I design systems people trust, especially when they break.

I design systems people trust, especially when they break.

I design systems people trust, especially when they break.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

With a decade in healthcare and optical care, I specialize in UX, Service Design, and Systems Thinking. I build experiences across B2B2C that connect people, processes, and products into solutions that work for humans, not just perfect scenarios.

Companies I've worked with

Companies I've worked with

Companies I've worked with

Big Red Studios

Big Red Studios

Big Red Studios

Collective

Collective

Collective

Kind words from people I've worked with

Kind words from people I've worked with

Maxson Yang

Maxson Yang

Fullstack Web & iOS Engineer

Fullstack Web & iOS Engineer

@ XP Health

@ XP Health

Strongly recommend Gaozong; not only is she someone who sets the bar extremely high, but also motivates you to deliver at a high level. Her knowledge as an optician was invaluable at XP, and she helped quickly point out workflows that didn't make sense, as well as providing sensible recommendations to address them.

As a designer, she showed a strong willingness to learn and take initiative in prototyping and redesigning otherwise overlooked tooling and interfaces used frequently by the lab and member support team.

From a service perspective, her attention to detail and members was quite rigorous, detailed notes were commonplace and glowing reviews from clients to VIPs who worked directly with her even more so.

Culturally, she was just as invaluable, whether it's organizing company events or advocating for members in project planning and discussions, she brought people closer to one another, and to our mission as a company. She's someone who is ambitious, driven, and inspiring to work with; I highly recommend her as someone truly moves the needle in more ways than one!

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.


Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more

importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Cynthia Spitalny

Cynthia Spitalny

Chief Marketing Officer

Chief Marketing Officer

Former @ XP Health

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.

Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.


Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more

importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Cynthia Spitalny

Chief Marketing Officer

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.


Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Umutkağan Durğut

Umutkağan Durğut

Head Product Designer

Head Product Designer

@ DSALTA

@ DSALTA

Working with Gaozong is genuinely inspiring. Her hunger to learn, limitless curiosity, and ability to think far outside the usual norms of our industry consistently opens up new creative directions for our projects. She approaches design without fear or hesitation.

Gaozong is someone who’s ready to outwork anyone to prove herself, but what makes this even more impactful is how deeply this drive is rooted in her desire to grow. Her storytelling sensibility and user-focused creative thinking are the qualities I admire most.

On top of all that, even in tough moments where we felt stuck, her positive energy made the process lighter. She’s a rare creative mind and an asset to any team.

Working with Gaozong is genuinely inspiring. Her hunger to learn, limitless curiosity, and ability to think far outside the usual norms of our industry consistently opens up new creative directions for our projects. She approaches design without fear or hesitation.


Gaozong is someone who’s ready to outwork anyone to prove herself, but what makes this even more impactful is how deeply this drive is rooted in her desire to grow. Her storytelling sensibility and user-focused creative thinking are the qualities I admire most.


On top of all that, even in tough moments where we felt stuck, her positive energy made the process lighter. She’s a rare creative mind and an asset to any team.

Oğulcan Özdemir

Oğulcan Özdemir

Product Marketing Manager

Product Marketing Manager

@ DSALTA

@ DSALTA

Working with Gaozong was an absolute pleasure! She played a key role in designing new product features, improving our platform’s user experience, and creating engaging visuals for reports and social media infographics.

Her creativity also elevated our blog covers and website visuals. Gaozong’s energy, positivity, and passion made every project more enjoyable. I’m really glad I had the chance to work with her!

Working with Gaozong was an absolute pleasure! She played a key role in designing new product features, improving our platform’s user experience, and creating engaging visuals for reports and social media infographics.


Her creativity also elevated our blog covers and website visuals. Gaozong’s energy, positivity, and passion made every project more enjoyable. I’m really glad I had the chance to work with her!

Kai Tran

Kai Tran

Co-Founder/Product Designer

Co-Founder/Product Designer

@ Sprintfolio

@ Sprintfolio

I’m thrilled to recommend Gaozong, who has been an instrumental team lead for our sprint with Ceptor Club. Gaozong’s deep interest in service design and her empathetic approach have been invaluable in guiding early career designers through the intricate world of RPG tabletop gaming. She created an exceptional onboarding presentation and provided extensive research resources, which greatly enhanced the designers’ understanding and engagement.

Additionally, Gaozong’s guest appearance on our livestream was a highlight, as she shared her knowledge and experience in a relatable and inspiring manner. Her unique blend of precision and creativity, honed through a decade in opticianry, shines through in her UX/UI work!

I’m thrilled to recommend Gaozong, who has been an instrumental team lead for our sprint with Ceptor Club. Gaozong’s deep interest in service design and her empathetic approach have been invaluable in guiding early career designers through the intricate world of RPG tabletop gaming. She created an exceptional onboarding presentation and provided extensive research resources, which greatly enhanced the designers’ understanding and engagement.


Additionally, Gaozong’s guest appearance on our livestream was a highlight, as she shared her knowledge and experience in a relatable and inspiring manner. Her unique blend of precision and creativity, honed through a decade in opticianry, shines through in her UX/UI work!

Kind words from people I've worked with

Maxson Yang

Fullstack Web & iOS Engineer

@ XP Health

Strongly recommend Gaozong; not only is she someone who sets the bar extremely high, but also motivates you to deliver at a high level. Her knowledge as an optician was invaluable at XP, and she helped quickly point out workflows that didn't make sense, as well as providing sensible recommendations to address them.

As a designer, she showed a strong willingness to learn and take initiative in prototyping + redesigning otherwise overlooked tooling and interfaces used frequently by the lab and member support team.

From a service perspective, her attention to detail and members was quite rigorous—detailed notes were commonplace and glowing reviews from clients to VIPs who worked directly with her even more so.

Culturally, she was just as invaluable, whether it's organizing company events or advocating for members in project planning and discussions—she brought people closer to one another, and to our mission as a company. She's someone who is ambitious, driven, and inspiring to work with; I highly recommend her as someone truly moves the needle in more ways than one!

Cynthia Spitalny

Chief Marketing Officer

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.

Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Cynthia Spitalny

Chief Marketing Officer

Former @ XP Health

Gaozong is an absolute breath of fresh air, with a truly dynamic skill set. She was incredible at understanding a customer journey and honing into various pieces of how to leverage/improve/optimize that experience.


Gaozong worked directly with me on a social impact project as well and was so wonderful as am ambassador to our org but more importantly with the children and communities we were serving. She has an acute business sense and yet brings wide depth and breadth of other skills beyond what you see on her resume. A true gem to have in anyone's org!

Umutkağan Durğut

Head Product Designer

@ DSALTA

Working with Gaozong is genuinely inspiring. Her hunger to learn, limitless curiosity, and ability to think far outside the usual norms of our industry consistently opens up new creative directions for our projects. She approaches design without fear or hesitation.


Gaozong is someone who’s ready to outwork anyone to prove herself, but what makes this even more impactful is how deeply this drive is rooted in her desire to grow. Her storytelling sensibility and user-focused creative thinking are the qualities I admire most.


On top of all that, even in tough moments where we felt stuck, her positive energy made the process lighter. She’s a rare creative mind and an asset to any team.

Oğulcan Özdemir

Product Marketing Manager

@ DSALTA

Working with Gaozong was an absolute pleasure! She played a key role in designing new product features, improving our platform’s user experience, and creating engaging visuals for reports and social media infographics.


Her creativity also elevated our blog covers and website visuals. Gaozong’s energy, positivity, and passion made every project more enjoyable. I’m really glad I had the chance to work with her!

Kai Tran

Co-Founder/Product Designer

@ Sprintfolio

I’m thrilled to recommend Gaozong, who has been an instrumental team lead for our sprint with Ceptor Club. Gaozong’s deep interest in service design and her empathetic approach have been invaluable in guiding early career designers through the intricate world of RPG tabletop gaming. She created an exceptional onboarding presentation and provided extensive research resources, which greatly enhanced the designers’ understanding and engagement.


Additionally, Gaozong’s guest appearance on our livestream was a highlight, as she shared her knowledge and experience in a relatable and inspiring manner. Her unique blend of precision and creativity, honed through a decade in opticianry, shines through in her UX/UI work!

Let's work together.

Let's work together.

Let's work together.